Photos by 510Media

When you look at Rich Cole the artist, it’s not far from who I am. This is not a character. This is ME. I put ME in the music.


Bred from the city with a reputation consisting of pride and purpose, Richmond, California rapper, Rich Cole not only embodies the characteristics that his hometown exudes, but as a CEO of his own label ,The ABIATORZ Music Group (AMG), Rich Cole’s knowledge on and off stage elevates him higher than most.

With a sound that is both universal and well rounded, Rich Cole has mastered the art of translating his Bay Area sound into one that easily appeals to the masses internationally. With musical inspirations such as Tupac, Dr. Dre and Snoop, it’ Rich’s mother who’s to thank for making him the artist he is today. As a single mother, Rich’s mother not only taught him strength and dedication, but she also taught him how to maintain the humble mentality that has evidently granted him the opportunity to manifest and prosper into the business man he is today.

A firm believer in curating, maintaining and growing your social following in an organic way, Rich Cole’s fan base consists of those who not only support, but also believe in the movement that he’s started and is now bringing forth to the industry today. Pushing the message to never be the artist that is un-touchable and un-obtainable, Rich Cole aspires to not only be a staple in the hip hop genre, but he also aims to inspire listeners to take their own route and create their own lane in whatever they decide to pursue.

Rich Cole is currently preparing to release his new DJ Skee hosted album, The Rich Tape, which includes production from GRAMMY winning producers, MyGuyMars (1500 or Nothin’ / Hustle Gang), Bobby Ozuna, GRAMMY nominated producer Jake One, and features from Tory Lanez, Locksmith, B-Legit, and Too $hort.